The March 27th edition of BusinessWeek (BW) includes a compelling article titled “You Are What You Post” by Michelle Conlin, page 52. Michelle writes that “bosses are using Google to peer into places job interviews can’t take them.” Hiring managers and bosses don’t hesitate to visit social networking sites such as Friendster and MySpace in order to collect a more complete picture of an employee. So it’s good to ask yourself, “do I give good Google?” says Michelle.
BW suggest a few ideas for managing your “Digital Doppelganger.” To put your best online face forward, or to clean up your digital dirt (if you’ve got some), Michelle recommends you register with an online profile manager service such as Ziggs. At Ziggs you can create a free professional online profile, without any tech know-how, so the next time someone searches for you, you can be proud of what they find.
For the full story on the dangers of your digital dirt, plus suggestions for taking charge of your online presence, take a look at this week’s edition of Business Week. I highly recommend it, as it's a very informative article, and includes a fantastic illustration of this problem. For the full story on the free solution to this problem - how to create an elegant online professional profile and get it listed at the top of all search engines - as always, visit Ziggs.