November 20, 2008

Got Dirt?

Google your name. If you find links to information you would not want your boss or a prospect to see, then you have digital dirt that could use some cleaning. As people continue to post personal information freely on the web, the incidents of digital dirt negatively affecting careers are on the rise. Career experts and even TV news journalists have raised the red flag on digital dirt and are writing about how you can clean yours up.

According to Rita Ashley, job search coach, veteran technology recruiter, author and blogger at Job Search Debugged, “personal digital dirt has no shelf life; it can last forever.” She asks, “How can you overcome these self made obstacles to create a professional brand?
How can you manage your professional brand on-line and keep dirt away from your digital door?” Rita answers these questions in detail with six action steps anyone can take to shine up their online brand and keep it squeaky clean. I can’t help but agree with Rita’s ultimate suggestion – use the “uber solution” that helps push your bad search results lower by positioning your best search result content on top – a solution also known as Ziggs.

Ned Hibberd, newscaster at FOX in Houston, recently reported on digital dirt and how to respond to it. Ned recommends that you “accentuate the positive, even if you can't eliminate the negative.” He goes on to suggest using Ziggs to accomplish just that. Take a look at Ned’s views on this topic in his recent news story "What's Google revealing about you?" on FOX.

Got dirt? Rise above it... Check out Ziggs WebPro to learn how you can put your best foot forward on page one is search results using your Ziggs Profile. Don't have a Ziggs Profile yet? There's no better time than the present. Give yourself the gift of having a positive online brand by joining Ziggs now and starting your free Ziggs Profile.