June 01, 2009

Picture Power

When you think of the Louvre, what image comes to mind? A vision of priceless art work, the Mona Lisa, a King’s palace…?



The picture above demonstrates the power of affecting a brand through imagery. This diaphanous building is the future home of an extension to the Louvre, to be located in Abu Dhabi. It’s such a dramatic contrast from the rock solid weightiness of the Louvre in Paris, it’s hard to juxtapose the two for the same brand idea. Thanks to BrandBlog for bringing a photo and this story to my attention.

You can achieve the same dramatic stop-them-in-their-tracks effect with your Ziggs Profile by using arresting photographs of yourself. Arrange for a professional photo to be taken of you in an unusual location, against a striking color background, or with black and white film.

Here are a few examples of members at Ziggs who have impacted their own professional brand with powerful personal portraits: