April 13, 2006

Web 2.0 and Ziggs

Although some decry “Web 2.0” as a meaningless marketing buzzword, the depth of definition offered by Tim O’Reilly in his must-read article “What is Web 2.0” will convert any cynic.

At the first Web 2.0 conference led by Tim O’Reilly and John Battelle in October 2004, three defining principles of Web 2.0 were formed. To loosely paraphrase, 1) The Web can be used as a platform, 2) where one can give the user control over their own data on that platform, in order to 3) harness the “collective intelligence” of the users thus making the outcome more valuable as a whole. By this definition, online companies such as Flickr, Wikipedia and Ziggs fit snugly into the Web 2.0 world.


It’s gratifying to see a term coined to support the leap of thought that these companies and their business models have taken to push the Internet envelope further for the benefit every Internet user.

Coincidence or Fate? In that same month that "Web 2.0" was coined, Ziggs was launched.

April 06, 2006

Content Matters

Barry Graubart writes about the “50 Content Companies that Matter” in his blog by the same name. He mentions Ziggs as one of the key content companies that has made its mark by reinventing the old school method of using printed directories for finding professionals - with the new online method of “people search for professionals.”

Barry writes, “rather than positioning it around prestige a la ‘who’s who’, Ziggs has shifted the focus to managing your image on the Internet.” Barry predicts that “changing dynamics in the workplace mean that personal branding and positioning will become more critical for professionals in the future, strengthening Ziggs’ core message.”

Barry concludes, “the people search market will continue to grow, with uses as varied as sales prospecting and recruitment to performing due diligence for dating. Ziggs is well-positioned to field a significant portion of that traffic.”

I love Barry's insight on this. Thank you for communicating these ideas with such clarity.

March 22, 2006

Ziggs in BusinessWeek

The March 27th edition of BusinessWeek (BW) includes a compelling article titled “You Are What You Post” by Michelle Conlin, page 52. Michelle writes that “bosses are using Google to peer into places job interviews can’t take them.” Hiring managers and bosses don’t hesitate to visit social networking sites such as Friendster and MySpace in order to collect a more complete picture of an employee. So it’s good to ask yourself, “do I give good Google?” says Michelle.

BW suggest a few ideas for managing your “Digital Doppelganger.” To put your best online face forward, or to clean up your digital dirt (if you’ve got some), Michelle recommends you register with an online profile manager service such as Ziggs. At Ziggs you can create a free professional online profile, without any tech know-how, so the next time someone searches for you, you can be proud of what they find.


For the full story on the dangers of your digital dirt, plus suggestions for taking charge of your online presence, take a look at this week’s edition of Business Week. I highly recommend it, as it's a very informative article, and includes a fantastic illustration of this problem. For the full story on the free solution to this problem - how to create an elegant online professional profile and get it listed at the top of all search engines - as always, visit Ziggs.

February 20, 2006

People Search Anywhere

You’ve probably heard of Google’s new Toolbar 4.0 by now? One of my favorite new features is the ability to upload buttons to the toolbar which link you to websites of your choice, including (drum roll) a Ziggs people search button. The beauty of uploading a Ziggs button to your toolbar is it lets you people search at Ziggs from anywhere on the Web. At long last, you can skip the extra step of recalling a Ziggs bookmark or opening a new browser to access the Ziggs website, saving you time every time you search for people online.

How does it work? Simply enter a person’s name or keyword in the Google toolbar search box, click on the “Z” button, and it takes you directly to search results for that name or word at Ziggs.com.


Tip: If you’re reading an online article, highlight a person’s name, copy and paste it into the toolbar search box in your browser, then click “Z”. You jump directly to the professional profile on that person if they’re listed in the Ziggs Index of Professionals.

Ziggs also supports people search links for Firefox 1.5 and Internet Explorer 7.0. Adding a Ziggs people search link to these browsers lets you instantly search at Ziggs directly from your browser anywhere on the Web.

Get your Z here
You can instantly download your free People Search Button from Ziggs or from the Google Button Gallery. Don’t have Google’s new toolbar yet? Download the toolbar and your Z button here. Ziggs Browser Search for Firefox 1.5 and IE 7.0 is also available for free at Ziggs People Search. To access the browser search download, click the “Learn More” link next to the Z Button option at Ziggs People Search.

January 30, 2006

Standing Out in the Online Crowd

Have you ever wondered how to give yourself a better image online? How to stand out in the online crowd? If yes, you're not alone.

“When he set out to find a new job, Memphis resident Robert Miller wanted to get a cyberspace edge. So he went to Ziggs.com, a company that specializes in helping job seekers beef up their online presence. Ziggs arranged for Miller's name to be displayed prominently on search engines. That ensured he would get plenty of hits when prospective employers sought him out on the Internet.” In fact, Robert gets notified via email each time someone clicks to view his online profile, thanks to Ziggs.

“‘It has made me incredibly easy to find online,’ said Miller, a former global marketing executive for a digital map company. Standing out is particularly important to Miller, since he has such a common name - in Memphis alone, there are about 100 Robert Millers. But all prospective job seekers should be aware of their online image, experts say. The first thing many would-be bosses do is use Google to research a potential employee.”

For more on how Robert Miller was able to differentiate himself online, see the full story in Investor’s Business Daily.

December 16, 2005

A Global Village at Ziggs

Ziggs customers now hail from 44 countries around the world – the beginnings of a global village of professionals. We recently asked for feedback from our international customers. Here are just a few of the comments we received, one from India and one from Ireland.

“I love the design of my Ziggs Profile – very simple, elegant and professional,” said
Naina Redhu, founder, owner and designer, aside. Based in Mumbai, India, Naina’s design studio focuses on logo design, corporate identity and photography for global clients. “My Ziggs Profile gives me an elegant place to present my professional identity online – my professional brand – and use it for networking and business development. I love that Ziggs even tracks how frequently visitors view my profile for me.” Naina’s professional Profile at Ziggs includes valuable information on her background, her biography, a self-written interview, and her interests including links to the four blogs she authors.

“Ziggs offers an outstanding professional online profile service applicable to corporate clients and individuals alike. It’s particularly helpful for individuals who want to profile their personal or corporate brand but are not ready or able to invest in the development of their own website,” said
Krishna De, co-founder and managing director of Oneocean Ltd. Based in Dublin, Ireland, Krishna’s company is an international business development consultancy. As a leader in helping entrepreneurs grow their business, Krishna understands the value of giving her online brand global visibility. “Managing global clients requires that my professional brand can be found online through any search engine. Ziggs makes sure my name, with a link to my professional profile, is always visible in a top-listed spot in every single search engine.”

Be sure you’re listed in Ziggs’ global village of professionals.
Listing is easy and takes less than one minute. We look forward to meeting you at Ziggs.

November 25, 2005

"Find a Better Job Without Really Trying?"

According to CNN Money, “more than a fifth of the Fortune 500, including blue-chip names like Pfizer, Sony and Microsoft” use people search services, including Ziggs, to find and recruit candidates. You might be interested in reading Money’s article on passive recruiting to learn more about this process and how you can quickly and easily take advantage of it to "find a better job without really trying."

November 10, 2005

Giving Job Seekers an Online Edge

Who wouldn't benefit from an online edge in today's competitive job market? If you're conducting a job search or if you know someone who is, here are some strategies for securing a competitive online edge.

Highlight Your Unique Value
Create a free professional online profile at Ziggs. Your profile can be used to present experience and contributions, a self-written interview, links to online work, and your photo. Then network using your profile by emailing it to target contacts within your target organizations.

Give Yourself Top Credibility
Position your profile in a top-listed, above-the-fold position across every major search engine. When recruiters or hiring managers search and find your highly professional profile - your credibility is only strengthened.

Know When Employers Review You Online
Each time a recruiter or hiring manager clicks to review your profile, be instantly notified via email. Real-time email alerts measure how often employers review your profile - giving you insight into the success of your job search.

Creating your professional online profile at Ziggs is FREE. Once created, give yourself top credibility by top-listing your name and profile across all search engines and receive email alerts every time someone reviews your profile, all with Ziggs WebPro Service™. After your first free month, continue to enjoy these benefits for a low monthly cost of $4.95.
Try Ziggs WebPro Service for FREE.

November 07, 2005

What's Behind Your Brand?

Johnnie Moore, brand guru, recently wrote about the importance of “putting humanity back into branding”. He raises a key point for professionals in every industry to consider. Successful corporations typically value employees as their most important corporate asset. This is because the vision, creativity and passion that employees invest in their work drives the success of the brand and the company. Disney, Nike, Google, FedEx and Microsoft are a few obvious examples.

The same holds true for you. How passionate are you about managing your own brand? Have you put your own “humanity” into your brand - or is it a dry list of achievements on a resume? It’s wise to consider how you can best create and manage your brand with your own personal style. Building a professional yet passionate online profile, with a professional photo, and maybe even a self-written interview, is one step you can take toward presenting your own most powerful brand online. Start your own professional online profile for free at Ziggs.

October 17, 2005

The Total Package

Today, Ziggs introduced Ziggs WebPro Service™, designed to provide a simple but complete solution for creating, managing, marketing and monitoring one’s online brand. Our new online service gives you the ability to 1) quickly and easily create a professional online presence with an online profile that Ziggs hosts for free, 2) instantly gain top visibility in global search results for that profile and 3) receive valuable insight into search activity for that profile through continuous monitoring with Real-Time Search Alert emails.

Peace of Mind Online
“We’ve got you covered in search results,” said Tim DeMello, chief executive officer and founder, Ziggs, Inc. “Our new service gives professionals peace of mind online because we offer a complete package for creating, managing, marketing and monitoring an online presence for your professional brand. Every professional should consider online brand development and management a necessity in light of the fast-growing search trend for conducting people searches for business associates, customers, prospects, hiring managers, interview candidates and more.”

What Customers Say
Kevin Abt, founder and president of FranBuy.com, uses Ziggs WebPro Service to manage his online professional brand and business presence. “The Ziggs service is extremely valuable to my business because it gives me an easy-to-use yet professional vehicle for creating, managing and marketing an online brand presence for myself and my business, with top visibility across all search engines,” said Kevin. “In addition, Ziggs WebPro Service helps me monitor the frequency of search activity to my online presence, giving me real-time insight into search traffic to my online profile throughout the world.”

Ziggs WebPro Service is free for the first month, and $4.95 each month thereafter. Learn more.


Bookmark Ziggs - the fastest-growing people search engine for finding and connecting with professionals.