Advertisers define branding as the idea, concept or image created in the minds of people when they see a company logo or product. Companies invest millions to create and communicate their brand through print, radio and TV advertising. Business professionals can now leverage this concept and its power to create their own Personal Brand using the Internet. Marian Banker, President of Primestrategies.com and creator of BrandingU says a personal brand “is similar in concept and can be used as the foundation upon which to build the brand for your business or career."
The idea of a Personal Brand is not new, but today there are new tools available for helping you create, maintain and market your Personal Brand. Fast Company discusses a number of powerful ways you can build “The Brand Called You”.
Why is this important to you? People want to do business with people they know or people they feel they can trust. So how can you communicate your value through the vastly impersonal mediums of e-mail or the Internet? Answer: When people search to find out more about you, if you can offer a friendly and informative online presence or online brand, people will have the sense that they know you and be more receptive to doing business with you.
One of the free and easy methods available for creating or supporting your own professional Personal Brand is through an online profile. You can create a summary of your career in an online profile – an online virtual home for your brand. You can then use it to communicate your brand to others by linking it to the signature of your e-mail footer, posting it on your website, and listing yourself by name atop every major search engine. Ziggs makes this free and easy. Check out Ziggs today and create your free online profile – your professional brand. To see an example, you're welcome to visit my online brand-in-progress: Meet me at Ziggs
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