According to a recent Harris poll, almost 40 percent of us have conducted a name search for our own name, to see if we exist on the Internet. John Battelle, author of the newly released book The Search, expects that the number of people who conduct a personal name search will continue to grow, "reaching 90 percent in the coming years, as search becomes as individually definitional as finding oneself in the white pages was during the rise of the telephone."
If you’ve already conducted a name search to see how you’re presented online, you’ve taken a step in the right direction toward managing your professional online brand. But to truly make a difference for yourself and for your brand, you need to take it one step further. The simple act of writing and managing your own online profile through Ziggs, or listing your corporate bio at Ziggs, officially attaches your professional online identity to your name in search results at Ziggs and other search engines. This act puts a virtual stake in the Internet ether for your professional online brand.
Those of you who have already taken this step toward managing your online brand should consider yourselves on the cutting edge, ahead of the curve...among the Internet elite. Congratulations and well done.
If you haven’t done so yet, but you’d like to try creating a professional online presence, you can do so at Ziggs for free. Dive right in…the water’s always friendly at Ziggs.
"The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture," John Battelle, page 29.