What's Behind Your Brand?

Johnnie Moore, brand guru, recently wrote about the importance of “putting humanity back into branding”. He raises a key point for professionals in every industry to consider. Successful corporations typically value employees as their most important corporate asset. This is because the vision, creativity and passion that employees invest in their work drives the success of the brand and the company. Disney, Nike, Google, FedEx and Microsoft are a few obvious examples.

The same holds true for you. How passionate are you about managing your own brand? Have you put your own “humanity” into your brand - or is it a dry list of achievements on a resume? It’s wise to consider how you can best create and manage your brand with your own personal style. Building a professional yet passionate online profile, with a professional photo, and maybe even a self-written interview, is one step you can take toward presenting your own most powerful brand online. Start your own professional online profile for free at Ziggs.