BusinessWeek uses Interbrand to determine the global brand rankings: “Interbrand takes many ingredients into account when ranking the value of the Best Global Brands. Even to qualify for the list, each brand must derive at least a third of its earnings outside its home country, be recognizable outside of its base of customers, and have publicly available marketing and financial data.”
According to BusinessWeek, the top three global brands for 2007 are repeat winners from 2006: Coca-cola is #1, Microsoft and IBM are #2 and #3.
Why is brand power important to companies and individuals? A growing global brand equates to increased future earnings and growth in stockholder value.
Super Brand Builders at Ziggs
In the same vein, the power of your personal brand can raise or lower your current and future value in relation to your competition. As you build your own professional brand during the course of your career, the value you bring to your daily team and your yearly initiatives can grow.
Some of the best brand builders at Ziggs are the individuals who have created the most comprehensive profile for themselves and then in some cases, even positioned their profile on top of every search engine (a Ziggs service called WebPro). Congratulations to these super brand builders at Ziggs: Krishna De, Doug McCready, Yvonne LaRose and Kevin Abt.
1 comment:
Julia - many thanks for referencing my profile.
Managing and nurturing our personal brand both on-line and offline during the course of our career is critical if we want to realise the success we desire and deserve.
Ziggs is my favourite tool for managing our personal brand on-line in a professional manner especially if you do not have a business blog.
In fact while I write several blogs and have a website for my business, I still maintain my Ziggs profile and it guarantees that I will be found in the search engines.
This is especially important today when more people look for us on-line by name (including executive recruiters and potential clients or JV partners) - consider this an on-line reference check.
We can not afford not to be found in today's world of on-line social networking.
Thanks for everything you and the team do to bring this service to us.
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