September 06, 2007

The Personal Side of Branding

I recently spoke with William Arruda, personal brand guru, founder of Reach and co-author of Career Distinction: Stand Out By Building Your Brand. William has circled the globe helping thousands of clients build their online personal brands for career growth. It was very gratifying to speak with a comrade-in-arms on the topic of the power of personal brand building and taking control of your online presence on the Web today. Questions he asks every professional:

“Do you stand out among your competitors or colleagues? Should you command higher compensation? Can you pick and choose the clients, projects or assignments you want? Are you achieving your professional goals?”

To help professionals achieve their goals and stand out in their field, he has developed the “Personal Branding 1-2-3 Success!” program. Available through the Reach website,
you can learn more about how he helps his clients build success with building their personal brand.

William has created a Ziggs Profile to support his own online brand. You too should be proud of the fact that you’ve already taken one of the important steps in creating an online brand with your own Ziggs Profile. Now, be sure it’s up to date and expresses your best self today.