Content Matters

Barry Graubart writes about the “50 Content Companies that Matter” in his blog by the same name. He mentions Ziggs as one of the key content companies that has made its mark by reinventing the old school method of using printed directories for finding professionals - with the new online method of “people search for professionals.”

Barry writes, “rather than positioning it around prestige a la ‘who’s who’, Ziggs has shifted the focus to managing your image on the Internet.” Barry predicts that “changing dynamics in the workplace mean that personal branding and positioning will become more critical for professionals in the future, strengthening Ziggs’ core message.”

Barry concludes, “the people search market will continue to grow, with uses as varied as sales prospecting and recruitment to performing due diligence for dating. Ziggs is well-positioned to field a significant portion of that traffic.”

I love Barry's insight on this. Thank you for communicating these ideas with such clarity.