April 13, 2006

Web 2.0 and Ziggs

Although some decry “Web 2.0” as a meaningless marketing buzzword, the depth of definition offered by Tim O’Reilly in his must-read article “What is Web 2.0” will convert any cynic.

At the first Web 2.0 conference led by Tim O’Reilly and John Battelle in October 2004, three defining principles of Web 2.0 were formed. To loosely paraphrase, 1) The Web can be used as a platform, 2) where one can give the user control over their own data on that platform, in order to 3) harness the “collective intelligence” of the users thus making the outcome more valuable as a whole. By this definition, online companies such as Flickr, Wikipedia and Ziggs fit snugly into the Web 2.0 world.


It’s gratifying to see a term coined to support the leap of thought that these companies and their business models have taken to push the Internet envelope further for the benefit every Internet user.

Coincidence or Fate? In that same month that "Web 2.0" was coined, Ziggs was launched.

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